The U.S. Hispanic online audience has grown by more than 10 percent in the past year, according to data released by comScore. The U.S. Hispanic online audience surpassed 22 million in 2009, which is a 63 percent growth since 2004. Of this audience 52 percent preferred English content, 27 percent preferred both languages and 22 percent preferred Spanish-language content only. Targeting this audience should be an important element of your online strategy.

My experience in this area incorporates all of the best practices of online marketing, search engine optimization, email marketing and more. Concentrating these efforts in Spanish with the objective to reach a very targeted and critical market.